ABOUT US
ABOUT US
MAKE IT
We are a diverse group whose collaborative efforts result in something remarkable. We believe the inputs that come from contributors with different backgrounds and experiences lead to designs that cannot be replicated in any other way.
MAKE IT
We believe in creating objects that endure. As product (ab)users ourselves, we know the frustration of gear that can’t be repaired. We create objects with simple, durable components that can be repaired rather than replaced, reducing the impact on our planet and your wallet.
MAKE IT
Whether it’s our morning bike commute, sneaking in waves before work, or climbing some extra pitches in the dark, our team loves to get outside. It’s safe to say: we’re passionate about adventuring, and everything has the potential to become an adventure.
Every adventure is different. So too are the people seeking the adventure. We seek the common thread that connects each of us - striving to provide the best solution to the challenges that today's face each of us. Whether that is a daily commute, your next century or just a family ride, we want to be right there with you, making the enjoyment of your adventure easier.
No two rides are the same—neither is our team. Hailing from diverse backgrounds, each of our team brings a truckload of knowledge and a huge passion for cycling
Idea guy that loves, in no particular order, his 1973 Porsche 911, bikes, soccer, F1, creating connections, teaching, his family, and a good Negroni.
Thor grew up in the foothills of the Appalachian Mountains, spending his time between Ohio & West Virginia. One summer, when work took his dad to Oklahoma, he discovered bikes and the rest, as they say, is history.
A Minnesota transplant in the Rocky Mountains. Leah is our resident mountain biker, but she still can be found on a gravel bike grinding it out on long climbs near her home in Western Colorado. She's also working on teaching the rest of us how to make Reels.
Growing up in Amsterdam likely influenced my love for cycling, the rain and the color orange (aka the best color). I am just happy to hop on a bike and ride. Road. gravel, trail, sun, rain, snow......all good.
